후원 활동 - AFF SUZUKI CUP 2020

Yanmar는 2020년 대회를 위해 AFF Suzuki Cup 후원을 갱신하여 동남아시아 최대 축구 대회와 3년 연속 파트너십을 맺었습니다. 2016년과 2018년의 성공적인 이벤트에 이어 YANMAR는 2021년 11월부터 12월까지 AFF 스즈키 컵을 위해 아세안 11개국이 경쟁함에 따라 이벤트를 다시 후원할 것입니다.
격년제로 개최되는 AFF 스즈키 컵은 지역 최초의 축구 토너먼트이며 지역 전역에 걸쳐 수백만 명의 축구 팬이 이를 지켜보고 있습니다.

AFF Suzuki Cup 2020 후원과 함께 Yanmar는 "WE ASSIST HOPE"라는 기치 아래 이 지역의 협력 활동을 그룹화합니다. 이 메시지는 회사의 다양한 지원 및 커뮤니티 구축 활동을 강조합니다. 사회 및 농업 지원; 축구를 통해 흥분, 라이프스타일 및 기회를 구축하고 회사의 고급 SMARTASSIST 위치 정보 및 농업 관리 플랫폼을 통한 기술 지원을 제공합니다.

"As partners with the AFF Suzuki Cup 2020, we will to showcase our commitment to furthering Southeast Asian society through technology, and a shared love of sport," said Sota Harayama, head of the Sports Business Promotion Office of YANMAR HOLDINGS Co., Ltd. "Football unites people across language and national borders, and Yanmar wants to contribute to a society charged with the shared passion that sport provides."

Malcolm Thorpe, Managing Director, South East Asia, at SPORTFIVE, the exclusive commercial partner of the AFF Suzuki Cup, said, "Yanmar's remarkable success from its association with the preceding tournaments is testament to the AFF Suzuki Cup's prowess in elevating the status of brands among fans in the region. We look forward to continue supporting international brands like Yanmar to harness the passion points of fans as well as grow their brand equity."

Yanmar will host event spaces at selected matches, where it will present the company’s agricultural solutions and demonstrate its ongoing commitment to Southeast Asia.

Yanmar's support of the AFF Suzuki Cup 2020 is part of its goal to create exciting experiences and realize a society in Southeast Asia that offers an exciting life through football.

About the AFF Suzuki Cup

The AFF Suzuki Cup is a biennial football competition organised by the ASEAN Football Federation (AFF), accredited by FIFA, and contested by the national "A" teams of Southeast Asia.

In 2020, the 13th edition of the AFF Suzuki Cup will continue the format where 10 qualified teams will be split into two groups of five and play a round robin system, with each team playing two home and two away fixtures. The format of the knockout round remains unchanged, with semi-finals and the final played on a home and away format.

For more information, please visit:

• https://www.affsuzukicup.com/2020/