為了美好的世界、社會和未來
培養人類的可能性

Our desire to “further enrich people's lives”

YANMAR的創始人山岡孫吉在一個小農村長大。他希望減輕父母的農活負擔並使他們的工作更舒適，因此他開發了一種緊湊型發動機。這種豐富人們生活的願望從YANMAR創立之初就一直傳承下來，並已成為洋馬的文化。我們稱之為HANASAKA。

“HANASAKA”, the foundation of Yanmar.

Yanmar's purpose is to create “A SUSTAINABLE FUTURE” through the realization of the four kinds of social abundance in the “FUTURE VISION”.
With “HANASAKA” as its foundation, various innovations are being created in our business activities, leading to the creation of new customer value. “HANASAKA” also supports our activities to nurture the next generation and foster culture, and is the driving force to realize “A SUSTAINABLE FUTURE” into the future.

The “HANASAKA” logo, which represents cherry blossoms, is made up of a combination of Yanmar's logo, “FLYING-Y”.
We believe in people's potential and encourage them to take on challenges.
And let their flowers of great possibilities bloom for the future. This is our wish, and newly designed by Kashiwa Sato.

HANASAKA將廣泛傳播以實現更美好的世界

HANASAKA是一項超越人和社會的活動，旨在培養下一代的潛力，為人們和未來帶來奇蹟和靈感。我們每個人的意識和行動將創造一場巨大的運動，從YANMAR傳播到社會，傳播到未來。

感恩為更美好的世界服務

這些是YANMAR自創立之日起就珍視的話語。美好世界不是指特定的地方或環境，而是指對人、自然、事物的意識，以及我們不斷尋求創造更美好世界的意願。

To preserve this beautiful world, we will continue to pass on the baton of possibility from person to person, generation to generation, past to future, recognizing the diversity of values, so that Yanmar's HANASAKA continues to grow into the desire of people to “make the future a better place”.

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