• Our Mission Our mission statement and brand statement are the basic principles we live by.

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    我們的品牌宣言

    我們的品牌聲明尤其重申了一個多世紀以前我們公司成立的精神。這種精神在2016年成為我們的品牌宣言，在我們為社會發展做出貢獻的同時，仍然指導我們對現代社會的多樣化挑戰和需求做出更有效的回應。
    A SUSTAINABLE FUTURE New Value through Technology

    A SUSTAINABLE FUTURE New Value through Technology

    自YANMAR成立100多年以來，我們公司一直秉承世界領先技術的開拓精神。時至今日，這項技術仍然是我們的核心關注點，使我們能夠利用各種能源並將其轉化為可用於人類高效便利的能源。

    通過使用我們不斷發展的技術，YANMAR將我們的產品、服務和知識整合到卓越的質量、全面的解決方案中，不斷努力超越客戶的期望，並提供卓越的終生價值。

    食品和能源是兩個日益重要的需求，YANMAR致力於為我們的客戶提供最佳解決方案。我們從各種資源、研究機構和公司收集知識和見解，以開發旨在創建全球可持續發展社會的創新。

    所有人的可持續繁榮，以及可持續的自然環境。YANMAR將把這兩個“可持續性”提升到一個新的水平，邁向新世紀的繁榮時代。

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    YANMAR's FUTURE VISION The New Value We Aim to Create

    基於“A Sustainable Future”的原則，我們定義了四種
    我們積極尋求實現的社會豐裕。

    VISION01 An Energy-Saving Society

    獲取更多能源。隨時獲得無浪費、安全且負擔得起的熱量、工作和電力。

    Our Solution
    通過開發可以最佳利用各種能源的高效、可負擔的發動機技術和系統，我們減輕了環境負擔，並使對所有人隊社會都更加滿意。

    VISION02 A Society Where People Can Work and Live with Peace of Mind

    緩解惡劣的工作條件。人們在安全和充實的工作中過上安全的生活，並與自然和諧相處，過著有回報的生活。

    Our Solution
    我們使用自動化和自主來減少工作量並提高生產率，找到使機器和運載工具更安全、更易於操作的技術解決方案，並支持基礎設施和城市規劃，以創造更好的工作環境。

    VISION03 A Society Where People Can Enjoy Safe and Plentiful Food

    隨時隨地美味又營養的食物。人人享有更健康的生活。

    Our Solution
    從準備土壤到種植、收割等等，我們一直為餐桌上的食物價值鏈提供全面支持。我們決心創建一個人們可以繼續享受美味恩賜的社會。

    VISION04 A Society That Offers an Exciting Life Filled with Rich and Fulfilling Experiences

    充分利用工作和娛樂。所有人的生活質量更高。

    Our Solution
    我們不僅追求產品和服務的易用性和創造力，還支持產品和活動，以教育下一代並鼓勵文化發展。我們的目標是使工作和娛樂在日常生活中更加充實。

    Activities Towards Realization of Our FUTURE VISION

    為了實現更加繁榮的未來，我們不僅僅開展業務，而且在全球範圍內開展各種活動來培養文化並培育下一代。

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    創始人精神
    開拓進取的精神和
    節約燃料
    服務人類

    創始人的精神是我們品牌宣言和願景的基礎。一個多世紀後，這種精神仍然至關重要，鼓舞著我們不斷發展，並尋求解決社會挑戰和豐富人們生活方式的新方法。

    我們創始人的精神傳承了一百多年。

    Yanmar's founder Magokichi Yamaoka was born to a farming family and saw the terrible toll agricultural labor took on those around him. Driven by the vision of easing the burden on workers through automation, he was the first in the world to achieve the difficult engineering feat of creating a compact and practical diesel engine.
    Knowing that, for resource-poor Japan, every drop of fuel had to be put toward social development, Yamaoka turned the company’s ability to produce superior engines to the task of expansion into the industrial machinery field, never forgetting the principle “To Conserve Fuel Is to Serve Mankind.”
    And now, today. On a global scale, we face many challenges: the population problem, energy and environmental issues, food production. The world is searching for sustainable ways to live. As heirs to Yamaoka's belief that "To Conserve Fuel Is to Serve Mankind," in 2016, we refined this idea to “A sustainable future,” expressing our goal of responding more effectively to the diverse challenges and needs of modern society and contributing to further social development.

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    使命宣言

    Our mission, for the future of Earth and the human race.
    To achieve this mission, based on the principles of “A Sustainable Future” derived from our founder's spirit, we will strive toward a more abundant tomorrow.

    We strive to provide sustainable solutions for needs which are essential to human life. We focus on the challenges our customers face in food production and harnessing power, thereby enriching people’s lives for all our tomorrows.

    使命宣言闡明了YANMAR集團的宗旨，我們對社會的責任、我們在世界上的地位。它向我們的客戶和利益相關者宣告我們所從事的領域以及我們在社會中所扮演的角色，並且在這瞬息萬變的時代中不斷為我們提供指導。

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    視覺身份/企業身份

    品牌商標（FLYING-Y）

    The “Y” from YANMAR. The brand logo is derived from our company name, as well as the Japanese dragonfly (Oniyanma), a symbol of good harvest in Japan. The logo combines these two motifs to express Yanmar's will to leap forward into the next century. The sharp form represents our spirit of innovation, ready to open up the future, as well as our world-leading technology. Our corporate color red represents the pioneering spirit, defiance, and passion, as well as the sun and abundant natural wealth.

    品牌標識

    Corporate Brand. In 1952, we changed our company name, and we took this as an opportunity to create a logo based on the word “Yanmar.” Since then it has evolved with the times, and in 1993 our current design was unveiled.

    公司名稱由來

    “Yanmar” was established as a trademark in 1921. The name is a combination of the Yanma Dragonfly (known by names such as Oniyanma and Ginyanma) and the “Yama” from the name of the company founder Magokichi Yamaoka.
    In 2002, we made a fresh start as a holdings company, and changed our name to Yanmar Co., Ltd. and then changed its name to the current “Yanmar Holdings Co., Ltd.”

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