News Release

Yanmar Premium Agri Wear On Sale Now!

March 31, 2014
Yanmar Co., Ltd.

Yanmar has begun sales of its “Premium Agriculture Wear”, combining cutting-edge materials, design and technology to create items for new agricultural work styles.

The endeavor was overseen by Yanmar Premium Brand Project’s Creative Director Kashiwa Sato and designed by world-renowned fashion designer Naoki Takizawa.

These are not simply outfits for everyday work. We have created high-performance wear that offers both outstanding functionality and fashion sense to reduce the burden of farm work and add a little fun to each day. We chose a lightweight fabric that reduces the energy used in farm work, while our research into specific body movements produced material cuts that eliminate the stresses of these actions. The design process involved repeatedly talking to farming families to hear their opinions and needs first-hand and then developing practical solutions. Our choice of titanium brown as the base color was inspired by the image of farmers facing the land each day in their work. This earthy brown is offset by a lively pink highlight for the women’s wear and black accents for the men’s designs.

Yanmar aims to revolutionize the world of agriculture using cutting-edge technology and smart design.

1. Release:

April 1, 2014

2. Availability:

Descriptions and highlights of all clothing from the Agricultural Wear Line can be accessed from the Yanmar official website starting April 1.

Orders can be made from the Official Website Special Contents Page or by telephone.
・Website URL（Accessible from April 1）：http://shop.yanmar.com/
・For Telephone Orders：03-4334-0169 （Weekdays 10am-6pm JST）
(For Purchase in Japan Only)
*Quantities Limited, Products not Sold in Stores

3. Articles and Price:

For product details, check out our retail catalog.

1) Jump Suit：Men’s ¥43,000, Women’s ¥42,000
2) Agricultural Jacket：Men’s ¥45,000, Women’s ¥43,000
3) Agricultural Pants：Men’s ¥35,000, Women’s ¥33,000
4) Cap with Sunshield：¥2,000
5) Agricultural Rubber Boots：¥5,000
6) Adjustable Belt：¥1,300

*Taxes not included

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