Compact Equipment - Information

Yanmar CE has announced its decision to prioritize direct support for its global dealer network and customers in 2025, resulting in the company choosing not to participate in the upcoming bauma exhibition in Munich, Germany.

As the world’s leading construction machinery exhibition, bauma is a landmark event in the industry calendar, and Yanmar CE continues to value its role in fostering innovation and collaboration. However, as the 34th edition of bauma approaches, Yanmar CE has decided to channel its marketing and engagement resources toward initiatives that deliver the greatest impact for its customers and partners on a local level.

"This strategic decision reflects our commitment to close engagement and focus on what matters most — our customers and dealer network," said Jon Lopez, President of Yanmar CE’s Europe, Middle East and Africa (EMEA) region. "While bauma remains a fantastic platform for the global construction equipment community, we believe this approach allows us to provide even greater value during a period of dynamic industry change."

By redirecting its focus, Yanmar CE is poised to launch a series of targeted initiatives designed to enhance customer experience, strengthen partnerships, and support sustainable growth across its markets. This decision aligns with Yanmar CE’s ongoing commitment to delivering innovative solutions and unparalleled service to its stakeholders.

Yanmar CE extends its gratitude to the organizers of bauma for their unwavering dedication to the construction equipment industry and looks forward to potential opportunities for future participation at this respected event.

Ends.

About Yanmar Compact Equipment

Yanmar Compact Equipment (Yanmar CE) is a global leader in the design, manufacture and support of compact equipment for a range of segments, principally construction and other earthmoving applications. Its products include extensive ranges of mini and midi excavators, wheel loaders, wheeled excavators, compact track loaders and tracked carriers. These are supported by a wide range of services designed to ensure customer success. A global company with proud Japanese heritage, Yanmar CE has manufacturing facilities in Asia, Europe and North America – and an extensive international dealer network. Renowned for its innovative approach – it was the first to market with the now-benchmark mini-excavator and is credited with popularizing the zero-tail swing concept – Yanmar CE remains a trusted brand known for its reliability, performance and commitment to customer satisfaction. These traits are demonstrated through the company’s tagline – ‘Building with you’.

For more details, please visit the official website.