News Release

Founded in 1912, Yanmar went on to succeed in creating the world's first commercially viable small diesel engine in 1933. It was our founder, Magokichi Yamaoka's earnest desire to: "Free farmers from their toil" that brought forth new value to dramatically ease the burden of agricultural work and establish a century of Yanmar at the forefront of technology. Innovation to enrich people's lives. That's the essence of Yanmar - its DNA. Our business has grown from agriculture to encompass Marine Industry, Construction Equipment and Energy, and continues to expand around the world.

Yanmar looks to our next century of business, ready to step up to the next level on the world stage. The key to this evolution: "TECHNOLOGY, SERVICE, HOSPITALITY". With world-class engineering expertise and a complete 360° service philosophy, experience Yanmar Hospitality: anticipating customer needs and wants to deliver excellence. A constant stream of breathtaking innovation to provide solutions that consistently exceed customer expectations together with comprehensive service one step ahead of the customer. Incomparable. This is the Premium Brand to which Yanmar with its philosophy of Solutioneering, aspires.

We will be announcing our new vision to the world through products and services, events, and through every media at our disposal. To this end we recast our brand identity. Yanmar is taking the world stage, bolder than ever before.

Around the world, people's lifestyles and the awareness of their impact on the environment are undergoing a sea change. Expectations are also high that in Yanmar's business fields: on the land, at sea, and in the city, we will respond. As we look to the challenges of the next 100 years, we will strive to enhance the value of these business fields towards enriching people's lives for all our tomorrows.

A special website was also created to present the highlights of this substantial Project. Developed with the assistance of creative director Kashiwa Sato and Japan’s leading designer Yugo Nakamura, the site is a rich source of information for Yanmar’s endeavors towards defining its brand to premium levels.  Stay tuned for our latest updates!

Yanmar Premium Brand Project website URL: http://yanmar-pbp.jp/#en