Sponsringsaktiviteter - AFF SUZUKI CUP 2020
Yanmar har förnyat sin sponsring av AFF Suzuki Cup för 2020 års upplaga av turneringen, vilket gör detta till företagets tredje raka partnerskap med Sydostasiens största fotbollsturnering. Efter framgångsrika evenemang 2016 och igen 2018 kommer YANMAR återigen att sponsra evenemanget då 11 ASEAN-länder tävlar om AFF Suzuki Cup från november till december 2021.
AFF Suzuki Cup, som hålls vartannat år, är regionens främsta fotbollsturnering och följs noga av miljontals fotbollsfans i hela regionen.
Tillsammans med AFF Suzuki Cup 2020-sponsringen grupperar Yanmar sina samarbetsaktiviteter i regionen under flaggan "WE ASSIST HOPE". Detta meddelande belyser företagets olika assistans- och samhällsbyggande aktiviteter: assistans i samhället och jordbruket; bygga upp spänning, livsstil och möjligheter genom fotboll, och teknisk hjälp med företagets avancerade SMARTASSIST geolokalisering och jordbrukshanteringsplattform.
"As partners with the AFF Suzuki Cup 2020, we will to showcase our commitment to furthering Southeast Asian society through technology, and a shared love of sport," said Sota Harayama, head of the Sports Business Promotion Office of YANMAR HOLDINGS Co., Ltd. "Football unites people across language and national borders, and Yanmar wants to contribute to a society charged with the shared passion that sport provides."
Malcolm Thorpe, Managing Director, South East Asia, at SPORTFIVE, the exclusive commercial partner of the AFF Suzuki Cup, said, "Yanmar's remarkable success from its association with the preceding tournaments is testament to the AFF Suzuki Cup's prowess in elevating the status of brands among fans in the region. We look forward to continue supporting international brands like Yanmar to harness the passion points of fans as well as grow their brand equity."
Yanmar will host event spaces at selected matches, where it will present the company’s agricultural solutions and demonstrate its ongoing commitment to Southeast Asia.
Yanmar's support of the AFF Suzuki Cup 2020 is part of its goal to create exciting experiences and realize a society in Southeast Asia that offers an exciting life through football.
About the AFF Suzuki Cup
The AFF Suzuki Cup is a biennial football competition organised by the ASEAN Football Federation (AFF), accredited by FIFA, and contested by the national "A" teams of Southeast Asia.
In 2020, the 13th edition of the AFF Suzuki Cup will continue the format where 10 qualified teams will be split into two groups of five and play a round robin system, with each team playing two home and two away fixtures. The format of the knockout round remains unchanged, with semi-finals and the final played on a home and away format.
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