Sponsoraktiviteter - AFF SUZUKI CUP 2020
Yanmar har fornyet sponsingen av AFF Suzuki Cup for 2020-utgaven av turneringen, noe som gjør dette til selskapets tredje partnerskap på rad med Sørøst-Asias største fotballturnering. Etter vellykkede arrangementer i 2016 og igjen i 2018, vil YANMAR igjen sponse arrangementet ettersom 11 ASEAN-land konkurrerer om AFF Suzuki Cup fra november til desember 2021.
AFF Suzuki Cup arrangeres hvert annet år og er regionens premiere fotballturnering, og følges tett av millioner av fotballfans over hele regionen.
Sammen med AFF Suzuki Cup 2020-sponsingen grupperer Yanmar sine samarbeidsaktiviteter i regionen under banneret «WE ASSIST HOPE». Denne meldingen fremhever selskapets ulike bistands- og samfunnsbyggingsaktiviteter: bistand i samfunn og landbruk; bygge spenning, livsstil og muligheter gjennom fotball, og teknologisk assistanse med selskapets avanserte SMARTASSIST geolokalisering og landbruksstyringsplattform.
"As partners with the AFF Suzuki Cup 2020, we will to showcase our commitment to furthering Southeast Asian society through technology, and a shared love of sport," said Sota Harayama, head of the Sports Business Promotion Office of YANMAR HOLDINGS Co., Ltd. "Football unites people across language and national borders, and Yanmar wants to contribute to a society charged with the shared passion that sport provides."
Malcolm Thorpe, Managing Director, South East Asia, at SPORTFIVE, the exclusive commercial partner of the AFF Suzuki Cup, said, "Yanmar's remarkable success from its association with the preceding tournaments is testament to the AFF Suzuki Cup's prowess in elevating the status of brands among fans in the region. We look forward to continue supporting international brands like Yanmar to harness the passion points of fans as well as grow their brand equity."
Yanmar will host event spaces at selected matches, where it will present the company’s agricultural solutions and demonstrate its ongoing commitment to Southeast Asia.
Yanmar's support of the AFF Suzuki Cup 2020 is part of its goal to create exciting experiences and realize a society in Southeast Asia that offers an exciting life through football.
About the AFF Suzuki Cup
The AFF Suzuki Cup is a biennial football competition organised by the ASEAN Football Federation (AFF), accredited by FIFA, and contested by the national "A" teams of Southeast Asia.
In 2020, the 13th edition of the AFF Suzuki Cup will continue the format where 10 qualified teams will be split into two groups of five and play a round robin system, with each team playing two home and two away fixtures. The format of the knockout round remains unchanged, with semi-finals and the final played on a home and away format.
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