Aktiviti penajaan - AFF SUZUKI CUP 2020
Yanmar telah memperbaharui penajaannya untuk Piala Suzuki AFF untuk kejohanan edisi 2020 menjadikan ini sebagai kerjasama ketiga syarikat berturut-turut dengan kejohanan bola sepak terbesar di Asia Tenggara. Mengikuti acara yang berjaya pada tahun 2016 dan sekali lagi pada tahun 2018, YANMAR sekali lagi akan menaja acara tersebut kerana 11 negara ASEAN bersaing untuk Piala Suzuki AFF dari bulan November hingga Disember 2021.
Diadakan setiap dua tahun, AFF Suzuki Cup adalah kejohanan bola sepak perdana di rantau ini, dan diikuti oleh jutaan peminat bola sepak di seluruh wilayah.
Bersama dengan tajaan Piala Suzuki AFF 2020, Yanmar mengelompokkan kegiatan koperasi di rantau ini di bawah panji "KAMI MEMBANTU HARAPAN". Mesej ini menyoroti pelbagai bantuan syarikat dan aktiviti pembangunan masyarakat: bantuan dalam masyarakat dan pertanian; membina keseronokan, gaya hidup dan peluang melalui bola sepak, dan bantuan teknologi dengan platform geolokasi dan pengurusan pertanian SMARTASSIST yang canggih.
"As partners with the AFF Suzuki Cup 2020, we will to showcase our commitment to furthering Southeast Asian society through technology, and a shared love of sport," said Sota Harayama, head of the Sports Business Promotion Office of YANMAR HOLDINGS Co., Ltd. "Football unites people across language and national borders, and Yanmar wants to contribute to a society charged with the shared passion that sport provides."
Malcolm Thorpe, Managing Director, South East Asia, at SPORTFIVE, the exclusive commercial partner of the AFF Suzuki Cup, said, "Yanmar's remarkable success from its association with the preceding tournaments is testament to the AFF Suzuki Cup's prowess in elevating the status of brands among fans in the region. We look forward to continue supporting international brands like Yanmar to harness the passion points of fans as well as grow their brand equity."
Yanmar will host event spaces at selected matches, where it will present the company’s agricultural solutions and demonstrate its ongoing commitment to Southeast Asia.
Yanmar's support of the AFF Suzuki Cup 2020 is part of its goal to create exciting experiences and realize a society in Southeast Asia that offers an exciting life through football.
About the AFF Suzuki Cup
The AFF Suzuki Cup is a biennial football competition organised by the ASEAN Football Federation (AFF), accredited by FIFA, and contested by the national "A" teams of Southeast Asia.
In 2020, the 13th edition of the AFF Suzuki Cup will continue the format where 10 qualified teams will be split into two groups of five and play a round robin system, with each team playing two home and two away fixtures. The format of the knockout round remains unchanged, with semi-finals and the final played on a home and away format.
For more information, please visit: