Creating a world where work and leisure are enriching and enjoyable. We will continue to increase the quality of life for everyone.
YANMAR HOLDINGS CO., LTD.
Yanmar Holdings Co., Ltd. will be an official sponsor of the 37th America's Cup, the pinnacle of international yacht racing, where the world's top sailors gather. We have been supporting since the 34th game. The final round of the 37th games will be held in Barcelona, Spain from August to October 2024.
The America's Cup began its history in 1851. The unyielding spirit, enthusiasm, and teamwork have continued to push the limits of human potential and technology.
Like them, Yanmar believes in the power of people to explore new possibilities and technologies, and to push the boundaries. We call this spirit HANASAKA. This is a set of values based on our founder’s spirit, and it embodies our belief in the potential of people.
In the America's Cup, the pinnacle of sailing racing that uses the ultimate natural energy - “wind”, we have found the ultimate form of coexistence between humans and nature. Through the Games, we share how great and fun the ocean is with many people and contribute to the realization of an exciting society.
We Yanmar Group will continue to work toward the realization of its brand statement, “a sustainable future,” through its sponsorship activities for marine sports that we all enjoy around the world.