VISION 03 A Society Where People Can Enjoy Safe and Plentiful Food|Sustainability and SDGs|Environment/CSR|About Us|YANMAR Sri Lanka
CSR & the Environment

VISION 03 A Society Where People Can Enjoy Safe and Plentiful Food

Ensuring delicious, safe, and nutritious food, anywhere in the world, at any time. Everyone can live a healthier life.

    • Compatibility with large-scale agriculture
    • Enhancing productivity with an efficient workforce
    • Minimizing impacts on produce caused by natural disasters
    • Number of farmers in decline with each passing generation
  • Supports farmers through branding and farming using new methods utilizing J-Credit
  • YANMAR MARCHÉ CO., LTD.

    Agriculture, forestry and fisheries are sensitive to climate change. The average annual temperature in Japan has increased by 1.3°C over the past 100 years, and the summer of 2023 is the hottest since the start of the statistics, causing quality drop of agricultural products. In addition, increase in rainfall due to the intensifying weather is causing flooding damage, affecting agricultural facilities.
    In order to deliver safe and secure agricultural products to consumers, every farmer is required to take urgent measures on climate change issue. However, the introduction of energy-saving equipment and the use of renewable energy are costly, and the delay in solutions has been an issue.

    YANMAR MARCHÉ CO., LTD., together with NTT Communications Corporation (hereinafter "NTT COM"), is supporting partner farmers in growing rice in accordance with "Extending the mid-drying period for paddy rice cultivation" methodology, reducing GHG emissions and building a new agricultural model through the distribution of J-Credit created.

    "Mid-drying" refers to the state in which the water in a paddy field is drained during the cultivation of paddy rice (the period of overflowing water). Extending this period makes the surface of the paddy field to dry out and the function of methane-generating bacteria to weaken, thereby reducing the generation of methane gas. The Ministry of Agriculture, Forestry and Fisheries (MAFF) is promoting "Extending the mid-drying period for paddy rice cultivation" project using the J-credit system in order to popularize this methodology.

    By using IoT sensors and applications provided by NTT COM, farmers will be able to reduce the administrative burden of applying for J-Credit, while Yanmar Marche will support farming operations and branding of harvested rice, contributing to the expansion of their business. In 2023, we extended the period of mid-drying of high-yielding, good-tasting rice "Niji no Kirameki" at five partner farmers in Fukui and Shiga prefectures, and conducted a survey on the creation of J-credits and quality. As a result, CO2 emissions were reduced by 44 tons (equivalent to the amount of CO2 emitted by approximately 5,000 cedar trees per year)*.

    J-Credit is sold directly to companies engaged in carbon offset activities and through the Tokyo Stock Exchange, thereby contributing to the realization of a decarbonized society by revitalizing the carbon credit market.

    In March 2024, in collaboration with StoryCrew Inc., a company that provides food services for offices mainly in Tokyo, sold Bento boxes made with the harvested rice for a limited time. A questionnaire was attached to the lunch box, and a survey on ethical consumption was conducted. Sales are also scheduled to begin in October 2024 through “d Shopping”, operated by NTT DoCoMo, Inc.

  • Global Warming potential: If CO2 is 1, CH4 is multiplied by 25
  • We will contribute to reduce GHG emissions by applying the method of extending the mid-drying period for paddy rice cultivation to partner farmers nationwide. (In addition to Fukui and Shiga prefectures, Aomori, Niigata and Shimane prefectures will be introduced in the future.)
  • By providing a new business model that turns GHG emissions reduction into benefits for farmers, it will contribute to the revitalization of agriculture as a whole.
  • Management


     
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