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Yanmar Signs Official Marketing Partner Contract with New York Red Bulls

March 23, 2015
Yanmar Co., Ltd.

Yanmar is proud to announce conclusion of an Official Marketing Partner contract with Major League Soccer’s New York Red Bulls. The partnership commences from the 2015 season. (The contract sum is undisclosed.)

Yanmar established its own soccer club in 1957, and holds dear the passion, dreams, and spirit of challenge that soccer inspires. A main partner company of J. League’s Cerezo Osaka club, Yanmar has supported the team from the very start, and has seen some of its major players take on the world stage, among its best being Shinji Kagawa, currently a player at Borussia Dortmund. Also an Official Global Partner of Manchester United, Yanmar has been active supporting talented footballers, while also increasing its brand recognition in the world markets.

In North America, Yanmar’s state-of-the-art diesel engine technology is widely employed by world-leading manufacturers in construction and agricultural machinery as well as a variety of other industrial equipment, and the company is continuing to provide high quality products and technologies to enhance customer satisfaction.

Here, Yanmar is an Official Technical Partner of ORACLE TEAM USA, winners of the 33rd and 34th America’s Cup. Last year’s race has also become an opportunity for Yanmar to become acquainted with Red Bull’s philosophy, further leading to Yanmar’s forming this partnership with New York Red Bulls.

Enthusiast supporters of world sports and athletes, Red Bull and Yanmar share similar core values, as well as the drive to take on challenges and deliver high levels of performance, proactively sustaining the development of sports around the globe. This parallel is the foundation of the unprecedented alliance between Yanmar and the New York Red Bulls.

In its new role as a partner of New York Red Bulls, Yanmar is entering this alliance in a spirit of encouragement and support, while in turn striving to achieve increased levels of excellence in the various domains it operates in.

A first for sponsors other than Red Bull, Yanmar will have its corporate logo on the training jerseys of the players. In addition, Yanmar’s logo will be displayed on the stadium’s video boards, ADA wall signboards and field-level LED signage.

Yanmar is confident that this partnership will further promote the company’s presence and activities, and is looking forward to sharing great achievements together.

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New York Red Bulls

The New York Red Bulls is one of the 20 teams in the Major League Soccer (MLS). They are one of the 10 charter clubs of MLS, having competed in the league since its founding in 1996. They currently play their home matches at Red Bull Arena (RBA) in Harrison, New Jersey. RBA, a state-of-the-art 25,000-seat stadium, is widely regarded as the top soccer-specific stadium in North America. The club is owned by the Austrian beverage company Red Bull for which the team is named.

The first team features 2014 MLS Golden Boot Winner Bradley Wright-Phillips, U.S. international Sacha Kljestan, and several players with USMNT experience. The New York Red Bulls offer one of the nation's premier youth soccer development programs, from local soccer partnerships across New York and New Jersey to Regional Development Schools and the Red Bulls Academy teams.

Yanmar is determined to provide quality service that meets the needs of the local people. Yanmar is also intent on utilizing its long heritage in technical innovation to provide agricultural solutions in the Philippines that go well beyond customer expectations.

New York Red Bulls release on the partnership with Yanmar:

Major League Soccer

Headquartered in New York City, Major League Soccer features 20 clubs throughout the United States and Canada. The 2015 season will feature the most comprehensive U.S. media rights partnership in the history of the league, as eight-year agreements with ESPN, FOX Sports and Univision Deportes will commence. The 2015 regular season schedule can be viewed here. For more information about MLS, visit www.MLSsoccer.com.

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Inquiries:

Public Relations Group
General Affairs Dept., Yanmar Co., Ltd.
TEL: +81-6-6376-6212
FAX: +81-6-6372-2455
E-mail: koho@yanmar.co.jp

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