News Release

Yanmar Unveils “未ル(Miru)” Animation Project at Anime Expo 2023

October 31, 2023
Yanmar Holdings Co., Ltd.

Yanmar, a global innovator in a wide range of industrial equipment, participated in Anime Expo 2023 (AX2023) back in July 2023 in Los Angeles. At this prestigious event, Yanmar presented its animation project, “未ル(Miru)”, an exciting tale where the main character embarks on an epic adventure in a world where robots coexist, while nature faces a looming threat. The anime also showcases a robot that originated from an original concept by Yanmar’s own designers.

Connection between humans, machines and nature

Our presence at AX2023 was dynamic with a booth located in the entrance area. The attendees were welcomed by a giant model of the heroic robot, providing an immersive experience that brings Miru to life on a grand scale. We have also hosted a compelling panel discussion led by Chief Branding Officer, Akihiro Nagaya.

“With Miru, we aim to inspire viewers and illustrate the profound connection between humans, machines, and nature,” said Nagaya. “Miru is a testament to Yanmar's commitment to realizing prosperous and exciting lifestyles in harmony with nature.”

Why is Yanmar creating its animation project “Miru”?

As a leading global manufacturer of industrial machinery, Yanmar is undergoing a transformative journey by leveraging technology to become a provider of solutions in various domains, including food production, energy, urban spaces, and excitement. Miru exemplifies Yanmar's vision and represents the seamless integration of technology and human experiences.

Who is  “Miru” and what does mean?

Miru explores the theme of “confrontation and harmony between humans and nature” in the context of a global movement towards a sustainable society. The protagonist will navigate challenges and personal growth, striving to preserve the environment required for our existence, while the presence of robots will be depicted alongside their journey. The anime emphasizes the importance of finding balance between humanity and the natural world, aligning with the global call for sustainable living.

The name 未ル(Miru) is coined by combining the character for “future” (Mi) with the Japanese character “Ru” to indicate positive action and initiative in creating the future. Yanmar looks forward to joining its viewers in supporting the characters as they create their own future as the series unfolds.

Yanmar’s participation in Anime Expo 2023 signifies its commitment to innovation, creative storytelling, and connecting with diverse audiences.

Robot Design

Yanmar's in-house Design Office, which is involved in the design of Yanmar's agricultural and construction machinery as well as various graphics, was responsible for the original concept of the robot design. The Design Office looks to imagine situations where the products will be used and how they interact with the customers, to create essential designs that truly resonate with users. For this robot design, the team was conscious of incorporating a design with essential meaning, just like the company’s product designs. Based on the belief that robots exist for the sake of humans, the design combines an organic form that embraces people and a strong, functional component. Through the juxtaposition of contrasting elements, the design expresses a unique sense of aesthetics.