Yanmar has strengthened its commitment to the Middle East by establishing Yanmar Arabia, a dedicated office in Riyadh. While Yanmar has been active in Saudi Arabia for over 55 years, this marks a new chapter—bringing cutting-edge engineering support, application development, and customised powertrain solutions directly to the region. But why now? And what does this mean for the Middle East’s industrial future?

A Strategic Step Forward

The Middle East is undergoing rapid industrial transformation, driven by localization initiatives such as Vision 2030 in Saudi Arabia and the “We the UAE 2031” vision, which focuses on economic diversification, sustainability, and local manufacturing. Yanmar Arabia is designed to support this shift, providing advanced engineering expertise and tailored powertrain solutions for Original Equipment Manufacturers (OEMs).

Rather than just distributing finished products, this initiative brings us closer to manufacturers, providing high-efficiency diesel engines and sustainable power solutions. We are committed to enhancing the Middle East’s industrial capabilities by strengthening local partnerships and contributing to localization initiatives.

Mr. Samir Laoukili, CEO of Yanmar Arabia said:

We are not just here for commercial purposes. Our mission is to provide world-class powertrain solutions that drive local innovation. By working closely with OEMs based in the Middle East, we aim to contribute to the ‘Made in UAE’ initiative, empowering manufacturers with reliable and sustainable engine solutions

Supporting Growth and Innovation

The Middle East is more than just an energy hub—it’s a region experiencing rapid industrial expansion. Saudi Arabia, as the largest country in the Middle East, plays a central role in this transformation. With a fast-growing industrial sector spanning construction, telecommunications, agriculture, and food logistics, the demand for reliable and efficient power solutions is higher than ever.

Yanmar Arabia is set to play a key role in supporting OEMs across these industries, ensuring they benefit from Yanmar’s high-performance and long-lasting engine solutions.

General Manager Raheel Aziz added:

Our focus is on delivering application engineering expertise and strengthening our partnerships with local manufacturers. Through Yanmar Arabia, we will continue to support the Middle East’s industrial evolution with robust, high-efficiency engine solutions.

As we expand, our local presence will grow, allowing us to provide even greater value to our regional partners and customers. Yanmar Arabia is more than an office—it’s a commitment to innovation, sustainability, and long-term collaboration.

The official press release can be found in the download section.